Branding 2 Style Guide
Kingsbury Aquarius

Branding 2 Style Guide

Bold performance energy with clean readability. Designed for a competitive swim-club identity that still feels welcoming for new members.

Primary Palette

Core colors for identity, hierarchy, and call to action.

Aquarius Red

#C82333

Primary CTA, key banners

Ocean Black

#111111

Main text, strong contrast

Gold Accent

#EAAA3D

Highlights, premium accents

Pure White

#FFFFFF

Primary background

Secondary Palette

Supportive color set for sections, cards, and information hierarchy.

Aqua Blue

#3A86C0

Feature panels, info blocks

Goggle Teal

#007A8A

Secondary buttons, links

Sky Blue

#7ABFE8

Calm surfaces, stat cards

Soft Sand

#D8C4A8

Warm neutral background accents

Cloud Grey

#F4F4F4

Alternate section backgrounds

Typography

Font roles and usage tone for the club website.

Header Font

Gotham Rounded Bold Style (Friendly, High Impact)

Body Font

Montserrat Regular style for readable page copy, squad information, and notices. Keep body text at 16px to 18px for accessibility and club-parent readability.

Accent Font

Established 1980 Competitors First

Component Color Usage

Recommended implementation by UI element role.

Primary CTA

Use for trial signup and major conversion buttons.

Accent Action

Use as contrast button on red areas. Keep dark text for readability.

Secondary Action

Use for timetable, policy, and utility actions.

Section Surface

Use to separate page sections without visual heaviness.

:root {
  --brand-bg: #FFFFFF;
  --brand-text: #111111;
  --brand-primary: #C82333;
  --brand-accent: #EAAA3D;
  --brand-aqua: #3A86C0;
  --brand-teal: #007A8A;
  --brand-sky: #7ABFE8;
  --brand-sand: #D8C4A8;
  --brand-cloud: #F4F4F4;
}